Marv Zauderer, M.S., M.S., MFT

Helping individuals, couples, and teams solve problems and reach their potential.

Background and Experience

I grew up in Silicon Valley, and entered the high-technology industry at a young age. In high school, I worked as an intern for Tymshare and Hewlett-Packard, then went off to UC Berkeley.

During my time at Cal, I continued to pursue experiences in the high-tech world. I spent summers working at Hewlett-Packard Laboratories and Imagic, a video-game company, where I wrote a graphics editor for the rockstar-like game designers. I took a semester off after being accepted into the Research Associate summer program at the Weizmann Insitute of Science in Israel, where I conducted research in logic programming. Upon my return, I joined the Smalltalk group at Xerox PARC as an intern, before returning to Cal. In 1984, I received a B.A. in Computer Science, graduating Magna Cum Laude and becoming a member of Phi Beta Kappa honor society.

In graduate school at Stanford University, I created a customized program of study and research for myself in Educational Computing, with the sponsorship of Prof. Terry Winograd. I was particularly interested in the design and development of educational software for children, parents, and teachers. I received an M.S. in Computer Science in 1987.

After working as a programmer/designer at Picodyne, an educational software company, I joined Apple Computer as their K-12 Education Software Evangelist. In this role, I worked with software companies to develop software for schools, and worked with Apple's R&D groups to help create products, such as the Macintosh LC, that were targeted for students, teachers, and school administrators. In eight years at Apple, I held a number of positions in R&D and Sales & Marketing, ultimately becoming the Director of Education Sales and Marketing at Claris, Apple's software subsidiary, where my team and I were responsible for a $30M annual business. During this time, I also attended the Stanford Executive Institute.

From Claris, I moved to Hooked on Phonics as Vice-President of Affinity Marketing. For some years, though, I had become more and more interested in counseling. As a manager and executive, I had always enjoyed the "people side" of management and leadership. I had been trained as a grief counselor and was volunteering in the community, working with people who had had a loved one die recently, or who were facing a life-threatening illness themselves. I decided to switch careers. In 1999, I returned to graduate school part-time and began studying counseling, and opened a management consulting practice, Marvin Zauderer and Associates, to sustain my family through the transition. In my practice, I worked with executives at companies such as Adobe to create business plans and strategies for success in education markets.

Ultimately, I graduated from Dominican University of California with an M.S. in Counseling Psychology, and was awarded membership in the Psi Chi psychology honor society. I completed the 3000 hours of experience and the two examinations required by the State of California, and became a Licensed Marriage and Family Therapist.

In becoming a licensed psychotherapist and conducting a psychotherapy practice over the past nine years, I have received much education, training, and experience in many things that help me be an effective executive coach, including:

• understanding human motivation and behavior
• being less judgmental than many people
• understanding the challenges people face at work and in life
• understanding how human beings develop and how many of our thoughts, feelings, and behaviors are within the normal range of experience
• helping people manage crises
• conducting a practice based on published ethics
• balancing a knowledge of people in general with the ability to understand the uniqueness of each person I work with
• helping people resolve conflict and communicate more effectively

In my Executive Coaching practice, I combine my 20+ years of experience in industry with my training in counseling to help executives, partners, and teams improve performance at work.

Please click here to see the services I offer.